Sean Combs Inks New Deal with Epic Records
Sean Combs' and LA Reid have joined forces.
On Monday Epic Records released a statement detailing the epic deal with Bad Boy Entertainment and Epic Records, that includes distribution of two highly-anticipated upcoming albums from Grammy award-winning artist, producer, entrepreneur Sean "Diddy" Combs aka Puff Daddy. The deal was announced today by LA Reid, Chairman and CEO, Epic Records, a division of Sony Music Entertainment. In celebration of the signing, Puff Daddy will perform new music at this week's BET Hip-Hop Awards in Atlanta.
Puffy and I have been musical collaborators since the 90s - when we both ran independent record labels, myself with LaFace and soon after, Him with Bad Boy. Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He's a true innovator and I could not be more excited to join forces once again." Said by LA Reid
The agreement also includes a new label deal with Bad Boy Entertainment and Epic Recordsl will include several new music projects, new artist signings and upcoming releases that will be announced in the weeks ahead. Epic will also provide customary label services for the Puff Daddy albums including promotion, marketing, sales and distribution.
"I have known LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship, to now work with LA in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with LA Reid is to collaborate with the very best." said Sean Combs.
The deal reunites Mr. Combs and Mr. Reid and brings their musical collaboration full circle. Both enjoyed incredible success at Arista with their respective record labels, Reid started LaFace Records in 1989 with Baby face while Combs had a joint venture deal for his Bad Boy Entertainment which launched in 1993. Arista was founded by the legendary Clive Davis and was eventually absorbed by Sony Throughout the 1990's LaFace dominated contemporary R&B, Pop and even with artist like Babyface, Usher, Toni Braxton, TLC and OutKast at the same time Puffy and Bad Boy was topping the charts with acts like The Notorious B.I.G., Ma$e, Total, and 112.
Both labels had a robust production stable of producers and songwriters who regularly crafted hits for artists not on their respective labels we wonder if this deal will mark a return to an era of music that some say was the golden age for urban music.