Michael Jordan to donate entire $8.9 million settlement awarded by jury
Last week a jury awarded legendary NBA Player and Hall of Fame member Micheal Jordan $8.9 million in a lawsuit Jordan filed against Safeway Groceries. The store was found liable for using MJ's likeness without permission,
The suit was filed against Safeway and alleged that one of its now defunct stores, Dominick's Finer Foods, published an ad featuring his likeness without his permission.
Michael Jordan and his lawyers sued for more than $10 million in damages for infringement to his intellectual property. During the trial He revealed the value of his existing endorsements prove the value of hte "Michael Jordan" brand.
Mr. Jordan has numerous deals and business ventures including: Hane's clothing, Nike and several others.
After the trial, which was held in a federal court in Chicago, The NBA great released a statement that the case "wasn't about the money" and that planned to donate the verdict to charity.
Jordan went on to say "I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity".
Michael Jordan has long faced criticisms from detractors who say he should be more active politically as well as the labor practices of Nike. Michael Jordan's "Air Jordans" are produced over seas in countries like China and Indonesia and some say Nike which manufacturers the sneaker uses cheap labor and have been investigated in the past for human rights violations. Perhaps this move by "His Air-ness" is an effort to show that he isn't just a "bottom-line" kind of guy.